Company News

Source:Executive Office 2019-03-22 14:33:19

Pearl River Beer selected as good life brand by netizens in 2018

Recently, together with research institutes like China Enterprises Research Center of Economic Management Academy in Tsinghua University, Daily Economic News released a good life brand list including excellent brands in providing qualified products and services from multiple dimensions from brand’s background, the public’s praise, media’s evaluation, product’s quality and corporate responsibility etc.
      Ranked as the fifth in China’s beer industry, Pearl River Beer with a brand value of 4.46 billion RMB was selected as  good life brand by netizens in 2018. It constantly deepens its brand’s connotations by connecting it with elements like music, football, and basketball. It annually holds more than 100 consumer-centered activities like Pearl River Draft beer Music Parties. It also sponsored Guangzhou Jazz Music Festival and Guangdong Male Basketball League tournament. It has been served in many large activities held by many industry’s  leading enterprises such as Volvo sailing race, Shanghai International Craft beer exhibition, World Airline Development  Conference, Yunxi Conference held by Alibaba, and so on. On the other hand, Pearl River Brewery also build a new brand named as Beer Cube in creative culture industry in order to increase its added value. Based on Party Pier, it introduced high-qualified activities such as Guangzhou Fashion Week, Guangzhou Design Week, Guangzhou Pop Culture Week, automobile exhibition and photographic art, making Party Pier a landmark in fashion and art and new name card for Guangzhou Culture.