Company News

Source:Executive Office Author:Marina Zhang 2017-07-20 16:25:04

Category Innovation and Cultural Creativity: China New Beer Culture International Summit and China Draft Beer 20th Anniversary Development forum opens in Guangzhou

    On July 18th, China New Beer Culture International Summit and China Draft Beer 20th Anniversary Development forum is held jointly by China Alcoholic Drinks Associations, China National Research Institute of Food and Fermentation Industries, American Society of Brewing Chemists(ASBC)and Technology University of Munich in Guangzhou.


Category Innovation and Cultural Creativity China New Beer Culture International Summit and China Draft Beer 20th Anniversary Development forum opens in Guangzhou


    Representatives from institutes, colleges and breweries, large or small, in China Beer Industry work together to explore China Beer Industry’s reform and development.
    As a pioneer in promoting “Category Innovation and Cultural Creativity ” strategy, Zhujiang brewery shares its experiences. Wang Zhibin, the general manager said that in the process of improving product quality and developing new category of products, Zhujiang brewery has been focusing the creativity and integration of beer culture. The first world beer historical museum and beer culture creative art zone in China built by Zhujiang brewery not only serves as a window to display Zhujiang beer products, but also turns it into an incubator and creative center of beer culture.
    On the other hand, draft beer brewing has undergone 20 years of development in China; however, there are no explicit and specific methods in the quality control of raw materials and finished products. In other words, domestically, there is no recognized standard of draft beer. It is announced in the meeting that national draft beer standards is actively researched and formulated under the lead of Zhujiang brewery.